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Hoy - The Balance Collection

Posted by Wavelength Media on
Hoy - The Balance Collection

Following the release of The Balance Collection by Hoy, their founder James explains how a variety of cultures that share certain qualities inspired its creation.

It's no secret that in a busy world of juggling life, work, love and a pandemic that everyone needs to find some balance.

For as long as I can remember, I have observed with fondness various cultures across the globe that for want of a better term seem to have their balance nailed.

From yoga and meditation to wild swimming and Wim Hof's breathing techniques, people have uncovered ways to truly relax, reset and find a balance in life we all yearn for. 

Ironically we need these techniques the most when we feel the least inspired to get up and practice them. Although far from balanced myself, there are fundamental things in my life that bring me back to what matters - peace, stoke and my own sense of belonging.
Skateboarding, Surfing, Travel & Movies
A thread of inspiration that you're all more than aware of through the Hoy Lifestyle social feeds. 

Hoy Balance collection


 Why this aesthetic and the 'Storm Tree'? 

When I approached Steph Maclaren with my desire to create this collection, it was important to me to draw on both things that I was passionate about as a child, as well recent life experiences. A balance of perspectives.

Growing up being all but obsessed with anything Eastern and the mystery and magic surrounding the rich history and dedication within Martial arts and spirituality, I chose to spend my hard earned paper round money on bonsai trees and kung fu movies. With anything from Bruce Lee classics to pure popcorn entertainment such as Karate Kid playing on loop until the VHS wore out in the background of most days. 

The Storm Tree graphic, although inspired by the intricate nature of bonsai trees is based on the gnarled hedges and trees that line the coastal paths of Cornwall and Japan - lovingly tweaked into the recognisable Hoy 'H'

Hoy balance hoody

"Take the Long Road Home" 

To see these weather beaten, wise looking trees, you'd most definitely need to veer away from main roads and pathways to take the long road home, a reminder of which sits at the front of each piece in the collection. 

Stepping away from the tiny chest print x big back print norm, this collection (crop excluded) makes a statement front and back with two differing pieces of original Hoy artwork. 

Hoy balance tshirt

There's a message here, myself included, to step back and explore your passions. Take the long road home, breath in the fresh air and of course - find your balance.


View the full Hoy collection here

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