I first stumbled across Hours is Yours in late 2021 when the aesthetic, vibe and narrative of the brand immediately struck a cord with me. Changing the 'skate shoe' perception while maintaining durability and performance and adding fresh, classically inspired silhouettes, Hours brings a collection of footwear that spans styles and age groups effortlessly. 

The heart and soul of hours belongs to skateboarding but their classic, inoffensive styles fit any lifestyle and both casual or smart events. Surf check, skate, party or date - they've got you covered. 

Recently created by Dennis Martin and Bryan Herman as an authentic skate and lifestyle footwear company Hours is Yours is a destination for quality product, made by skateboarders with everyone in mind. 

Offering both skate and casual footwear, Herman and Martin bring over 15 years of experience in footwear, spanning design, merchandising and marketing.

"We're going inside out with everything we do and it starts with skateboarders and skateboarding first" 

 
"Dedicated to restoring authenticity in the skateboard industry, Hours is Yours pays homage to the Legends that have inspired us while creating opportunity for future generations" 

The Hours is Yours Callio S77 is inspired by the original slip-on style introduced to the California skate and surf scene back in 1977. The Callio S77 is a modernist's interpretation of the heritage skate style we all know and love. Outfitted with high density canvas, four stitch detailing, Hours' signature golden eye heel pull and a single eyelet lace, this is a true future classic. 

Celebrating the year of the tiger in 2022,  John Di Lorenzo was introduced to the Hours family and introducing this limited edition signature colour-way of the Hour C71

View the Hours is Yours Collection here 

Words - James Wright

Content and images - Hours is Yours