It wasn't until the 1970s that Trucker caps or Mechanics caps became promotional giveaways by brands such as Mountain Dew, Budweiser and John Deere, given to passing travellers to help the brands market themselves far and wide.
Today, the humble trucker cap is still a force to be reckoned with. Subtly adjusted for modern comfort, warmth and durability, they still carry that classic Americana style and are adopted as key accessory styles for many brands across the globe.
From surfing petrol heads Deus ex Machina to Hoy and their passion for classic, functional design with an American flavour or Roark exploring the wilderness to Lightning Bolt keeping the Hawaiian sun out of their eyes, trucker caps span cultures, age groups and styles.
Relevant for any season, any day and any activity everyone needs a collection of Trucker Caps at the ready. Keep it classic, mesh back, foam front, solid branding front and centre.
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