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Aesthetics of Subculture

If you don't know about Hoy by now, you're missing out on a lifestyle.

“Aesthetics of subculture”

The Hoy lifestyle is inspired by a love of subcultures and the people within them, led by skateboarding, surfing, music, movies and art, Hoy clothing is designed for people who like to get out there and make things happen. Our range includes T-Shirts, Caps, Hoodies, Sweatshirts & Beanies for both men and women.